Content is the New Supply Chain: Improve Speed, Scale, and ROI
Did you know the average American spends eight hours a day consuming digital media, ranging from blogs to digital advertising, video content, and social media? So, as the supply of content grows, so does the competition for attention.
In a changing content landscape, how can organizations harness the power of AI to produce quality content at scale and fast enough to meet the rapid demand? The answer lies in Content Supply Chain. Unlike other products or commodities that follow standard economic models, content is unique.
A streamlined Content Supply Chain can help your organization identify gaps, discover opportunities to improve and automate, and areas to integrate Adobe specific Content Supply Chain tools like Adobe Workfront, Adobe Experience Manager: Assets, and Creative Cloud that will help you compete in the new era of content creation and consumption.
Download this POV to learn more about:
Democratization of Content Creation: Explore how innovations such as Adobe's Edge Delivery Services are enabling organizations to create and publish content at scale, keeping pace with evolving content trends.
Understanding Content Shock: Delve into the concept of "content shock" and its relevance in the age of Gen AI.
Embracing the Content Supply Chain: Uncover the transformative power of treating content as a supply chain, emphasizing speed, scale, and experience.