Stages & Solutions: Today’s Commerce-Tech Operator Profiles and Preferences
Winning at a game of darts requires more than just hitting the bullseye. To win and outscore your opponent requires strategy and direction, and a good deal of experience.
Winning isn’t just about hitting the bullseye.
Commerce can be a lot like a round of darts. Many people get lucky and hit it big by chance. Some even play blindfolded. But the most successful players are the ones who have a wealth of knowledge and experience of all of the aspects of the game — and they consistently score enough to win without taking undue risk.
In our Q3 2022 research, we spoke with 250 B2B operators to understand how the role of the Commerce team has changed in the past two years and here is what we uncovered:
Budgets are stable and trending up, with plans to double-down on Customer Service and Brand Building Moving Forward.
Career-Stage is a key differentiator in the ecom tech decision-making process; Operators in our study fall into 1 of 5 buyer segments.
Solution choices are highly influenced by how much autonomy – and strategic oversight – a decision-maker has in their organization.
There’s a clear preference for managing the majority of eCommerce operations in-house for optimal visibility and communication.