Kelly is a UX leader passionate about collaborating with teams to identify and solve problems, driven by empathy and insights. She has spent 12+ years working with clients and their customers across the insurance, retail, professional services, financial and multi-industrial verticals. Kelly is known for interpreting craziness and make something great out of it. Trusted to deliver by teammates and stakeholders alike, a leader who does the work, flexible-but-steadfast, customer-focused, generous in sharing knowledge, and an expert in her field. Kelly helped lead the fl!p voice of the user research with Loblaw that informed decisions to create the optimal experience for all colleagues.