Jennifer Ballantyne Director, Content & Community, Loblaw

As Director of Content and Community for Loblaw Companies Ltd., Jen is part of a core team responsible for flip, the company’s award-winning digital workspace. Specifically, she leads content strategy, editorial and internal social for the site. Jen nearly 25 years of experience as a communication professional. Prior to joining Loblaw, she held a variety of internal and external roles for IBM Canada, and has worked for several communication agencies.