Breaking Silos: Connecting Marketing, Sales & eCommerce for a Unified Buyer Journey

Woman shopping for pants on her smartphone with credit card in other hand

Long sales cycles and complex decision-making require seamless collaboration between marketing, sales, and eCommerce teams. Yet, organizational silos often create friction, slowing down deals and weakening customer engagement. In this theater session, we’ll explore how B2B organizations can unify data, align teams, and leverage data-driven insights to create a connected buyer journey. Learn how integrating marketing automation, CRM, and digital commerce can accelerate sales, enhance personalization, and drive revenue growth in an increasingly digital-first world.

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