Forrester CX North America

Tuesday, June 7, 2022
Date and Time
Tuesday, June 7, 2022
9:30 AM CST
Location
Gaylord Opryland Resort & Convention Center
2800 Opryland Drive, Nashville, TN 37214, USA

Visit Rightpoint at Booth #318

CX, Marketing and Digital Leaders are each passionate about the value of great Customer experiences and each need specific insights to understand and accept risk in order to avoid risk; they need the tools and skills to predict what the future holds and drive deep transformational change, and they need the courage and inspiration to make bold choices and stay ahead of the curve in this fast-changing world.

What To Expect From A Forrester Hybrid Event

We will meet you where you want. CX North America attendees can choose to join in-person or digitally, or both. All attendees joining us in Nashville, TN will experience 3 days of main conference content from June 7-9, plus special pre-event content on Monday, June 6th featuring workshops and industry-focused sessions with facilitated networking. In-person attendees will have access to all on-site content, sponsors, and experiences in addition to the digital experiences. Digital Experience attendees will have access to the main conference content, sponsors and immersive experiences via a convenient portal designed to maximize attendee and sponsor experiences.

Re-Imagining Cadillac’s CX From the Inside Out

Tuesday, June 7th 2:20 – 2:50pm CST at Bayou AB, Opryland Hotel. With the backdrop of an industry in revolution, Rightpoint and Cadillac partnered to redefine the brand’s CX from inside out on the most transformative product from Cadillac in generations – the electric Cadillac LYRIQ. In this talk you’ll not only learn how Rightpoint went from research, insights and design but how we pushed GM’s HMI team to rethink its approach to design methodology, tools and even the team itself.

Meet the Speakers

Gabriel Bridger
Gabriel Bridger
SVP, Executive Creative Director
Location

Gaylord Opryland Resort & Convention Center