Join us as we continue Rightpoint's new 6-part webinar series, "The Essentials of Product Innovation."
We live and work in an age of rapidly accelerating change. Forbes projects that 40% of the current Fortune 500 will be wiped out in the next 10 years due to an inability to quickly evolve in these turbulent conditions.
With the advent of a fourth industrial revolution and technologies like machine learning, artificial intelligence, robotics, and IoT, entire industries are shifting the way they do business, serve customers, and go to market.
But that pales in comparison to the speed at which consumers are adopting technology and the changing patterns of how they’re interacting with brands. And it’s all happening while their attention span and content consumption patterns are changing rapidly.
Gathering competitive intelligence is a natural part of the research process, but less common is the practice of learning from the successes and failures of markets and industries adjacent to our own. Now, more than ever, we must widen our scope of inquiry.
In the second session of the series, Gabriel Bridger, Rightpoint’s EVP, Creative Director will cover these topics.
• How to identify and analyze innovations in adjacent markets, products, or industries
• Examples from companies who’ve applied adjacency insights to experience research, design or strategy