In today’s world of commerce, the customer controls the path to purchase. Manufacturers, distributors, and retailers can no longer dictate the buying process to consumers, or business buyers based on traditional channels and processes.
It is very clear that customer expectations are evolving and the opportunity to provide enhanced customer experience is enormous. Consumers are ready for a frictionless, fluid commerce experience however, the path forward can be complicated as companies consider all the areas of transformation necessary for a successful implementation.
Join commerce experts - Dale Traxler, VP Commerce and Thomas John, Sr. Director, Commerce - from Rightpoint for an exciting and actionable look at the future of commerce including:
- Consumer expectations for their commerce experience
- A use case for fluid mobile commerce including specific physical and digital technology that is required
- How to select a platform that brings together content + commerce + context
- How to achieve fluid commerce including how to get started and pitfalls to avoid