MYTH: Personalization is complicated, takes months of preparation, technical expertise and expensive marketing technology software.

FACT: Customer expectations continue to outpace the capabilities of most organizations to deliver on those expectations. CMOs and CIOs are feeling constant pressure to quickly react to changing trends and consumer demands for personalized, timely and relevant experiences on digital touchpoints.

With a little of bit of planning using a “Crawl, Walk, Run” approach, and the right tools, it is possible to deliver a personalized marketing experience that meets your customers’ expectations and takes full advantage of the investment you made in the Sitecore Experience Platform. Personalization doesn’t have to be hard and we’ll show you why!