SITA Delivering a First-Class Airline Experience

Digital Product / Transportation
Rightpoint worked with SITA, a global airline company, to create the SITA app, an experience where any airline could utilize mobile to make passengers a priority.

Starting with a Strategy

SITA came to Rightpoint for help in exploring how mobile technology could impact the aviation industry.

Rightpoint built an extraordinary app for SITA that could be franchised to smaller airlines.

Two iPhones with SITA apps side by side


Rightpoint researched both the air transportation industry and the technology that SITA uses already.

The Rightpoint team created a beautifully executed app that integrates the broad reach of SITA’s technologies. The SITA app accommodates the wide variety of user scenarios that comes with global travel. This is a tool that can be used by every airline around the world.

Sideways view of iPhones


The full-service SITA app addresses all stages of air travel, from remembering passenger names to seat selection, check-in time to baggage check.

The SITA menu and SITA app take full advantage of mobile hardware to improve the experience of booking a flight. The Sita App uses GPS to show nearby airports, and travelers can even call the airline to pay for a held reservation. SITA also enables the camera to capture credit card information to use for travel. The SITA app goes far beyond simply checking flight status and the local weather (but it does that, too).


Our Contributions


  • Mobile and Emerging Technology


  • Mobile
  • IOS