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Thinking

Rightpoint has a diverse team of thought leaders. You will see articles across the wide range of topics that contribute to the creation of a Total Experience.

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Thought: Make the Most of Your Data with AEP

Make the Most of Your Data with AEP

Tuesday, February 21, 2023
Thought: Personalization Is No Longer Optional – It’s Necessary

Personalization Is No Longer Optional – It’s Necessary

Tuesday, February 28, 2023
Thought: What is Total Experience?

What is Total Experience?

Monday, March 20, 2023
Thought: Voice Commerce in a Contactless Commerce World

Voice Commerce in a Contactless Commerce World

Senior Director and Commerce Practice Lead — Thomas John
Thursday, July 16, 2020
Thought: Reflections on Shopify Unite

Reflections on Shopify Unite

Phillip Jackson
Wednesday, July 28, 2021
Thought: The Future of Apps, Marketing, and Product

The Future of Apps, Marketing, and Product

Justin Kaufman
Tuesday, July 7, 2020
Thought: The Benefits of Software Containerization

The Benefits of Software Containerization

Lead Cloud Engineer — Sunil Yadav
Friday, July 23, 2021
Thought: The Personal and Personalized Journey through LIFE ITSELF

The Personal and Personalized Journey through LIFE ITSELF

Director, Product Management — Trenholm Ninestein
Friday, June 24, 2022
Thought: The Experience Economy: Five Ways to Thrive in 2020

The Experience Economy: Five Ways to Thrive in 2020

Co-founder and Board Member — Ross Freedman
Thursday, January 30, 2020
Thought: 10 Ways to Drive Adoption for Your mHealth App

10 Ways to Drive Adoption for Your mHealth App

Tom Malick
Thursday, February 13, 2020
Thought: Tips, Tools, and Tactics for Working from Home

Tips, Tools, and Tactics for Working from Home

VP, Employee Experience — Tim Stahl
Friday, March 27, 2020
Thought: 5 Considerations for E-Commerce Brands as Web3 Approaches

5 Considerations for E-Commerce Brands as Web3 Approaches

Phillip Jackson
Thursday, March 10, 2022
Thought: How 5G and Edge Computing are Changing the Personal Transportation Industry

How 5G and Edge Computing are Changing the Personal Transportation Industry

Vadim Dolt
Monday, June 29, 2020
Thought: Mobile Wallets Create Fragmented Liquidity: The Opportunity for Payments Evolution

Mobile Wallets Create Fragmented Liquidity: The Opportunity for Payments Evolution

Senior Director, Business Development — Eddie Chin
Tuesday, May 25, 2021
Thought: Nine Ways to Earn (and Keep) Executive Support for Your New Intranet

Nine Ways to Earn (and Keep) Executive Support for Your New Intranet

Tuesday, March 31, 2020
Thought: Privacy-First Changes Have Far-Reaching Commerce Platform Implications

Privacy-First Changes Have Far-Reaching Commerce Platform Implications

Phillip Jackson
Friday, April 9, 2021
Thought: Power the Pivot: How to Innovate with Research and Strategy

Power the Pivot: How to Innovate with Research and Strategy

Ashlynn Denny
Thursday, December 10, 2020
Thought: CX Predictions for 2021

CX Predictions for 2021

Stephanie Bannos
Monday, December 7, 2020
Thought: Embracing the Employee Experience: Part 2

Embracing the Employee Experience: Part 2

B. Joseph Pine II
Thursday, July 23, 2020
Thought: Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Post-Pandemic: Why Companies Should Shift Real Estate Budget to Digital and the Employee Experience

Co-founder and Board Member — Ross Freedman
Friday, June 26, 2020
Thought: A Message From Our CEO

A Message From Our CEO

Co-founder and Board Member — Ross Freedman
Thursday, June 4, 2020
Thought: 7 Ways Digital Operations Support the Modern IT Operations

7 Ways Digital Operations Support the Modern IT Operations

SVP, Digital Operations — Joseph Lee
Wednesday, August 12, 2020
Thought: The History, State, and Future of Telemedicine

The History, State, and Future of Telemedicine

Vadim Dolt
Friday, July 24, 2020
Thought: Experience-led Transformation in Today’s Experience Economy: Part 1

Experience-led Transformation in Today’s Experience Economy: Part 1

B. Joseph Pine II
Monday, May 4, 2020
Thought: Increase Conversions with AI-Powered Product Discoverability

Increase Conversions with AI-Powered Product Discoverability

Senior Director and Commerce Practice Lead — Thomas John
Wednesday, April 29, 2020
Thought: The New Competitive Advantage Is Experiences For Customers And Employees Alike

The New Competitive Advantage Is Experiences For Customers And Employees Alike

Co-founder and Board Member — Ross Freedman
Thursday, April 9, 2020
Thought: Learn How to do More with Teams and Microsoft 365

Learn How to do More with Teams and Microsoft 365

Vice President, Microsoft Alliances — Rich Wood
Thursday, April 2, 2020
Thought: Perspective on Microsoft Viva – Employee Experience Platform (EXP)

Perspective on Microsoft Viva – Employee Experience Platform (EXP)

SVP, Employee Experience — Jesse Murray
Thursday, February 4, 2021
Thought: Four Trends to Consider in 2021

Four Trends to Consider in 2021

Wednesday, February 3, 2021
Thought: Ambient Computing: Google Closes the Gap at Google I/O 2022

Ambient Computing: Google Closes the Gap at Google I/O 2022

Ben Wakeman
Monday, May 23, 2022
Thought: The Rapid Innovation Sprint as an Accelerator for Your Big Idea

The Rapid Innovation Sprint as an Accelerator for Your Big Idea

Ben Wakeman
Thursday, April 29, 2021
Thought: Entertainment Brands Are the New Commerce Powerhouses

Entertainment Brands Are the New Commerce Powerhouses

Phillip Jackson
Tuesday, March 22, 2022
Thought: Avoid Confirmation Bias and Level Up Your Stats

Avoid Confirmation Bias and Level Up Your Stats

Analytics Lead — Glenn Meyer
Monday, January 24, 2022
Thought: Improve Your Employee Portal Experience with Viva Connections

Improve Your Employee Portal Experience with Viva Connections

Vice President, Microsoft Alliances — Rich Wood
Wednesday, July 21, 2021
Thought: Becoming an Experience-led Company: Part 2

Becoming an Experience-led Company: Part 2

Head of Strategic Growth — Jason Cimino
Monday, November 9, 2020
Thought: Measuring Change Management Success – Defining and Ensuring a Solid ROI

Measuring Change Management Success – Defining and Ensuring a Solid ROI

Sr. Group Director, Business Design — Rob Hendricks
Thursday, December 3, 2020
Thought: Power the Pivot: Creating a Strategic Roadmap

Power the Pivot: Creating a Strategic Roadmap

Strategy Lead — Camille Sharrow-Blaum
Tuesday, December 15, 2020
Thought: 5 Proven Strategies for Delivering a Superior Payments Experience

5 Proven Strategies for Delivering a Superior Payments Experience

Senior Director, Business Development — Eddie Chin
Tuesday, February 2, 2021
Thought: Microsoft Viva Quick Take: Manufacturing and the Front Line

Microsoft Viva Quick Take: Manufacturing and the Front Line

Vice President, Microsoft Alliances — Rich Wood
Wednesday, February 10, 2021
Thought: Emotion Carries: Forge Meaningful Customer Relationships By Building Emotional Loyalty

Emotion Carries: Forge Meaningful Customer Relationships By Building Emotional Loyalty

Stephanie Bannos
Wednesday, January 20, 2021
Thought: Cultivating Connection: Understanding the Evolving Needs of Your Customers from Afar

Cultivating Connection: Understanding the Evolving Needs of Your Customers from Afar

Ashlynn Denny
Wednesday, January 20, 2021
Thought: Connecting the Principles of Mindfulness to Leadership and Innovation

Connecting the Principles of Mindfulness to Leadership and Innovation

Managing Director, Europe Business Leader — Martin Zalewski
Wednesday, December 16, 2020
Thought: Change Management: The Key Questions to Set Your Technology Investment Up for Success

Change Management: The Key Questions to Set Your Technology Investment Up for Success

Sr. Group Director, Business Design — Rob Hendricks
Tuesday, November 17, 2020
Thought: Charities’ Chance to Embrace Digital

Charities’ Chance to Embrace Digital

Strategy Lead — Camille Sharrow-Blaum
Wednesday, November 11, 2020
Thought: Marketing in the Experience Economy: Level Up with Digital Operations

Marketing in the Experience Economy: Level Up with Digital Operations

SVP, Digital Operations — Joseph Lee
Monday, April 27, 2020
Thought: Episerver Acquires Optimizely – Taking the Guesswork Out of Creating Personalized, Relevant Customer Experiences

Episerver Acquires Optimizely – Taking the Guesswork Out of Creating Personalized, Relevant Customer Experiences

Group Director – Analytics and Insights — Kathleen Lukasik
Wednesday, September 16, 2020
Thought: Take the Lead: The Attributes of an Experience-Led Business

Take the Lead: The Attributes of an Experience-Led Business

Co-founder and Board Member — Ross Freedman
Thursday, August 20, 2020
Thought: Remote Monitoring and Telehealth is the Only Path Forward for Providers

Remote Monitoring and Telehealth is the Only Path Forward for Providers

Tom Malick
Wednesday, August 19, 2020
Thought: Embracing the Employee Experience: Part 1

Embracing the Employee Experience: Part 1

B. Joseph Pine II
Tuesday, July 21, 2020
Thought: How Today's Leading Organizations Are Securing Their Futures by Embracing Change Management

How Today's Leading Organizations Are Securing Their Futures by Embracing Change Management

Sr. Group Director, Business Design — Rob Hendricks
Wednesday, October 28, 2020
Thought: Act on Insight: Taking a Pit Stop to Reach a New Audience

Act on Insight: Taking a Pit Stop to Reach a New Audience

Co-founder and Board Member — Ross Freedman
Friday, August 7, 2020
Thought: Here’s the Missing Piece to the Customer Experience Conversation

Here’s the Missing Piece to the Customer Experience Conversation

Anamika Lasser
Monday, June 15, 2020
Thought: Experience-led Transformation in Today's Experience Economy: Part 2

Experience-led Transformation in Today's Experience Economy: Part 2

B. Joseph Pine II
Wednesday, May 6, 2020
Thought: A Marketer’s Guide to Customer Data Platforms (CDP)

A Marketer’s Guide to Customer Data Platforms (CDP)

Vadim Dolt
Tuesday, May 26, 2020
Thought: Learning for the Future of Work

Learning for the Future of Work

Juliette Connolly
Monday, August 31, 2020
Thought: Watch: Hulu’s Journey to Create Brand Love

Watch: Hulu’s Journey to Create Brand Love

Senior Digital Marketing Manager — Deanna White
Thursday, November 12, 2020
Thought: Becoming an Experience-led Company: Part 1

Becoming an Experience-led Company: Part 1

Head of Strategic Growth — Jason Cimino
Thursday, October 29, 2020
Thought: Becoming an Experience-led Company: Part 3

Becoming an Experience-led Company: Part 3

Head of Strategic Growth — Jason Cimino
Friday, November 13, 2020
Thought: The Impact GitHub Copilot Will Have on Software Development

The Impact GitHub Copilot Will Have on Software Development

Front End Developer — Alex Lyon
Thursday, August 26, 2021
Thought: 15 Years of Rightpoint

15 Years of Rightpoint

Senior Digital Marketing Manager — Deanna White
Saturday, May 7, 2022
Thought: Forecasting Customer Experience Priorities in the Post-Pandemic Era

Forecasting Customer Experience Priorities in the Post-Pandemic Era

Thursday, December 9, 2021
Thought: NFT-Community Engagement and Crypto Retail

NFT-Community Engagement and Crypto Retail

Phillip Jackson
Wednesday, March 16, 2022
Thought: A Reflection on My First Eight Months at Rightpoint

A Reflection on My First Eight Months at Rightpoint

Associate Developer — Neli Mintcheva
Wednesday, February 23, 2022
Thought: Sitecore Bolsters Its Offerings With Three Exciting Acquisitions

Sitecore Bolsters Its Offerings With Three Exciting Acquisitions

Sr. Director, Technology — Mark Ursino
Friday, May 21, 2021
Thought: Aligning Your Employee Experience in Merger Situations

Aligning Your Employee Experience in Merger Situations

VP, Employee Experience — Tim Stahl
Wednesday, June 2, 2021
Thought: Web3 and Non-Fungible Tokens Signal New Era of Direct-to-Consumer

Web3 and Non-Fungible Tokens Signal New Era of Direct-to-Consumer

Justin Kaufman
Monday, May 24, 2021
Thought: Gain a Superpower: Explore the Apple HIG and Android Material.io A Fantastic Resource for Product Managers

Gain a Superpower: Explore the Apple HIG and Android Material.io A Fantastic Resource for Product Managers

Associate Director, Product Management — Ben Rothman
Thursday, May 27, 2021
Thought: Everything Developers and Designers Need to Know About Safari 15

Everything Developers and Designers Need to Know About Safari 15

Front End Developer — Alex Lyon
Wednesday, July 14, 2021
Thought: Create Meaningful User Experiences by Making an App Part of Your Digital Eco-System

Create Meaningful User Experiences by Making an App Part of Your Digital Eco-System

Managing Director, Europe Business Leader — Martin Zalewski
Monday, March 29, 2021
Thought: Balancing Your Customer Experience and Employee Experience Through 2021

Balancing Your Customer Experience and Employee Experience Through 2021

Managing Director, Europe Business Leader — Martin Zalewski
Monday, March 29, 2021
Thought: Maintaining Culture During a Pandemic: How We Engage With Our Team Virtually

Maintaining Culture During a Pandemic: How We Engage With Our Team Virtually

Tara Loftus
Thursday, March 11, 2021
Thought: Rate of Return: The ROI on Customer Experiences is Hard to Measure but Present Throughout

Rate of Return: The ROI on Customer Experiences is Hard to Measure but Present Throughout

Wednesday, March 17, 2021
Thought: Consumers Emerge from Lockdown Set to Default Mode

Consumers Emerge from Lockdown Set to Default Mode

Phillip Jackson
Thursday, September 16, 2021
Thought: Driving Scale and Adoption

Driving Scale and Adoption

Dion Charles
Monday, February 14, 2022
Thought: Crafting the Perfect Gift Guide

Crafting the Perfect Gift Guide

Phillip Jackson
Thursday, February 10, 2022
Thought: Change Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts

Change Does You Good: Experience Evolution and Always-On Measurements Enable Quick Strategic Shifts

Group Director – Analytics and Insights — Kathleen Lukasik
Thursday, May 20, 2021
Thought: Data-Driven Roadmaps Enable Brands to Go the Distance

Data-Driven Roadmaps Enable Brands to Go the Distance

Analytics Lead — Nicholas Mizera
Monday, January 31, 2022
Thought: Google’s May Update Explained: Core Web Vitals and Page Experience

Google’s May Update Explained: Core Web Vitals and Page Experience

Associate Director, SEO — Mike Hanson
Monday, April 5, 2021
Thought: The 4 Key Technical Reasons Why Episerver (Optimizely) is an Obvious DXP Leader

The 4 Key Technical Reasons Why Episerver (Optimizely) is an Obvious DXP Leader

Senior Director and CMS and Web Platforms Lead — Jim Noellsch
Wednesday, March 31, 2021
Thought: Immersive Experiences Enable Robust Remote Interactions

Immersive Experiences Enable Robust Remote Interactions

SVP Executive Creative Dierctor — Gabriel Bridger
Monday, July 26, 2021
Thought: The Magento and Facebook Conversion API Conundrum

The Magento and Facebook Conversion API Conundrum

Technical Lead, Commerce — Max Chadwick
Friday, April 9, 2021
Thought: iOS14 Brings Security Without Sacrifice

iOS14 Brings Security Without Sacrifice

Wednesday, July 15, 2020
Thought: Your App is a Medical Device

Your App is a Medical Device

Craig Spitzkoff
Monday, July 6, 2020
Thought: Google Design Sprints: Sprinting in a Hackathon

Google Design Sprints: Sprinting in a Hackathon

Ryan Sosin
Friday, July 10, 2020
Thought: EXP is our DNA: Microsoft Viva and Rightpoint

EXP is our DNA: Microsoft Viva and Rightpoint

Vice President, Microsoft Alliances — Rich Wood
Monday, February 8, 2021
Thought: Wave Reviews: Rightpoint Shines in Forrester’s Customer Experience Strategy Consulting Report

Wave Reviews: Rightpoint Shines in Forrester’s Customer Experience Strategy Consulting Report

Senior Digital Marketing Manager — Deanna White
Monday, March 1, 2021
Thought: Point of No Return: To Reduce Churn, Utilize Data at Each Step of the Customer Journey

Point of No Return: To Reduce Churn, Utilize Data at Each Step of the Customer Journey

Dan Ryan
Thursday, March 4, 2021
Thought: The Role of Mobile Apps in the Omnichannel Experience

The Role of Mobile Apps in the Omnichannel Experience

Ben Johnson
Wednesday, November 3, 2021
Thought: We Are All Digital Corporations Now

We Are All Digital Corporations Now

Senior Director, Business Development — Eddie Chin
Tuesday, June 1, 2021
Thought: Three Steps That Elevated SeaWorld’s App Reviews From Rough to Rave

Three Steps That Elevated SeaWorld’s App Reviews From Rough to Rave

Director, Product Management — Trenholm Ninestein
Thursday, March 24, 2022
Thought: Designing Voice Experiences

Designing Voice Experiences

Interaction Design Lead — Jennifer Segal
Friday, June 3, 2022
Thought: The Most Ubiquitous Mobile Application Platform in the World: The Web Browser

The Most Ubiquitous Mobile Application Platform in the World: The Web Browser

John Jenson
Tuesday, June 21, 2022
Thought: App Clips: Onboarding for Your Everywhere App

App Clips: Onboarding for Your Everywhere App

Adam Tierney
Wednesday, July 1, 2020
Thought: Becoming an Experience-led Company: Part 4

Becoming an Experience-led Company: Part 4

Head of Strategic Growth — Jason Cimino
Monday, November 16, 2020
Thought: The Future of Sitecore: The Composable DXP is Here

The Future of Sitecore: The Composable DXP is Here

Sr. Director, Technology — Mark Ursino
Tuesday, September 27, 2022
Thought: The Future of Sitecore: A Modern DXP

The Future of Sitecore: A Modern DXP

Sr. Director, Technology — Mark Ursino
Friday, July 29, 2022
Thought: Universal Analytics is Going Away for Good…Time for GA4

Universal Analytics is Going Away for Good…Time for GA4

Associate Director, Analytics and Insights — Michelle Spangenberg
Thursday, August 25, 2022
Thought: Why a Flexible Workspace Is a Better Future

Why a Flexible Workspace Is a Better Future

Vice President, Microsoft Alliances — Rich Wood
Tuesday, January 3, 2023
Thought: Customer Experience, By Any Other Name, is as Sweet for Your Customers

Customer Experience, By Any Other Name, is as Sweet for Your Customers

Stephanie Bannos
Wednesday, December 1, 2021
Thought: The Virtual Employee Experience

The Virtual Employee Experience

Senior Digital Marketing Manager — Deanna White
Monday, June 8, 2020