Monday, September 18, 2017

Refresh Your App Store Presence with the iOS 11 Release

Technology / Strategy

Apple’s newest operating system, iOS 11, is a love letter to companies who publish apps. Several new landmark features will raise App Store reviews, improve customer support, and boost downloads. The catch? To take advantage of the iOS 11 release, companies need to opt-in to reap the benefits. Here’s how:

Promote Your app (for Free!)

Developers have worked diligently to persuade users to review their app, and have seen mixed results. If the app is so good that users don’t want to leave it, they certainly won’t navigate away to write a review! As a result, App Store reviews are overwhelmingly from users charged with emotion; a risky proposition when your app’s reputation is on the line. Prompting for reviews is off-putting to users and was even used to justify low ratings. That’s all changed with iOS 11. Apple now offers a way to politely request an App Store review from users with no more than a couple taps, right from inside your app. Companies like Instagram and others are learning how these simple changes can yield large results.A change to just one-line of code in your app could boost your App Store review count and quality one-thousand fold.

Various Mac, Apple, and iOS devices laying on a white surface


Decorate rel="noopener noreferrer" Your Storefront

Apple’s completely revamped the App Store with a totally new design and all-new opportunities for apps to stand out with stunning product pages. With the release of iOS 11, Apple has provided companies with two new fields that will make your marketing team break out in song and dance. First, there’s now a subtitle field that’s presented front-and-center to prospective customers on the App Store. Use it to advertise major releases, sales, and seasonal offers. Historically, companies had to play around with the application name and risk alienating current users with baffling new promotional titles. (But not anymore.) Second, there’s now a separate field for promotional text. The days of submitting an app update just to test new marketing copy are over– promotional text can be updated at any time.


Say Hello to Your Customers

Ever had a customer put a bug report in their App Store review? Trash your app after a minor service hiccup? Misunderstand your pricing? It used to be that there was no way to respond to customer needs, concerns, or complaints in App Store reviews. Now you can. As of iOS 11, you can monitor the App Store for new reviews and offer public replies to anyone needing assistance with your product. It’s all in iTunes Connect.


Apple iPhone showing iOS Instagram app prompting the user to give a star rating


These are just a few of the ways that iOS 11 will affect your app’s presence in the App Store. To learn more about improving your reputation  in the App Store or to ready your business for any other future Apple  releases, feel free to get in touch.


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