At Rightpoint we work with a lot of clients who are looking to invent, or re-invent their digital experience. We often get asked “what makes a successful project”? However, I would like to flip the question around and have us consider some common pitfalls that can be easily avoided if you are about to embark on any form of a digital transformation. In fact, if you address some of these issues early, your likelihood of success will greatly increase.
1) Communicating early is never early enough. Often, project teams look for the perfect messaging and marketing materials. The team rightfully wants to make a big splash. However, sometimes it’s the simple, unconventional and informal communications that will make the most difference to employees. The more often employees of your organization learn about the vision of the digital transformation and how it will impact their roles (why it matters to them), the better. In fact, sometimes the best marketing and launch campaigns come from informal trial and error of messaging. Don’t be afraid to start early. The earlier, the better.
2) Training will not solve all of your adoption issues. Digital transformation will require behavior change. While certain training strategies will help support many aspects of the project, it is important to think about the behaviors that need to shift as a result of the transformation and the levers you can pull to help reinforce those behaviors. I like to focus on rewarding behavior and finding every day ways people work to continue to influence change. For example, leverage systems and tools that employees use to place messaging and reinforce expectations.
3) Alignment behind the vision of the transformation is key. The project will be over before it starts if leadership and key stakeholders are not sold on the project vision. The first step to solving this issue is to create a vision. Get the right people in the room and collectively create the vision for the future. The next step is to share and connect so key stakeholders can get involved and start to take on the vision as if it were their own.
If your organization is about to embark on a critical change, consider tackling some of these very common mistakes. Catching these concerns early will limit the amount of surprises that can pop up further down the path. In the end, you will also see higher levels of adoption and overall project success.