In the 20 years since the release of Harry Potter and the Sorcerer’s Stone, the Potter phenomenon has grown into one of the most successful brands ever, currently estimated at $15 billion. Pottermania is real, folks, and J.K. Rowling’s savvy digital team is capitalizing on this (in the nicest possible way). We can all learn from the way Pottermore.com creates hyper-focused, relevant and useful content based on one simple principle: it’s all for the fans.
If you can geek out with your audience about whatever it is you do (sell concrete, manage HR benefits, design rocket ships), your tribe of like-minded people will follow. The key is geeking out with your fellow nerds, which creates an inclusive feeling. Sound like content strategy? Because that’s what it is.
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