Most chronically ill patients’ diseases are not well managed. The vast majority of patients have access to the doctors, medical resources, and financial support they need, but choose not to utilize them.
How might medical and health businesses take this behavior into account while planning a mHealth project? This paper seeks to uncover the behavioral psychology behind the patient experience and demonstrate how to translate those ideas into elements of a successful mHealth app.
Download the POV and learn:
- The behavioral psychology behind patients' failure to help themselves.
- Ways to apply patient behavior to become the 'beating heart' of the mHealth experience.
- Ten elements of a successful mHealth app, including business environment, motivation, innovation, integration with providers, marketing and post-app refinement.