There's no 'digital strategy' anymore. Just strategy in a digital world. Delivering an unforgettable consumer experience today starts with understanding your consumers and identifying real opportunities with them. With that, you are primed to create a strategic customer experience solution. We begin by gaining a deep understanding of your customers, and your company's unique challenges and capabilities. Then we develop focused business strategies that are supported by well-structured measurement metrics and performance goals, making use of any and every available technology, capability and platform that helps drive change and consumer value for your business.
Using key inputs, we will assess business readiness, your existing technology, content maturity, competitive landscape, digital performance, stakeholder inputs to identify the big-ticket opportunities for your organization.
From there, we fully define the customers into archetypal “personas” and map the full customer journey (both offline and online) to understand channel affinity and intersect opportunities.
Once we have a comprehensive set of opportunities and customer clarity, we can identify the capability needs of the organization to make these opportunities actionable. Finally, we will lay these priorities out against a roadmap to begin taking action on these opportunities to get them to market and help you transform your business.
In addition to full business strategy and capability roadmaps, Rightpoint's strategy team has deep expertise in the tools and methods needed for strategic enablement. Our digital strategy planning process includes a multi-phase plan, audience perception and needs surveys, stakeholder workshops, ethnographic research and more, to create a bespoke set of strategic focus areas that are balanced for your business. Rightpoint partners with you to create an informed digital strategy that help you live your brand promise and disrupt your competitive landscape.