Rapid Personalization and Preparedness
Consumer expectations continue to outpace the output of most organization’s digital properties. CMOs and CIOs are feeling constant pressure to quickly react to the consumer’s demand for personalized, timely and contextual offerings. With proper planning and the right tools at hand it is possible to rapidly transform the digital experience while meeting consumer expectations. During this session Rightpoint will demonstrate how to plan and deploy personalized experiences using Sitecore’s Experience Platform on Microsoft Azure.
Microsoft Azure offers a hosting platform that supports rapid deployment and consumption based pricing that meets the unpredictable demands of consumer traffic while reducing the burden on IT. Sitecore’s Experience Platform offers the toolset to craft contextual and compelling digital experiences that consumers have come to expect. The topics covered will help CMOs and CIOs to close the gap between consumer expectations and digital experiences delivered.
Wednesday, February 8, 2017
9:00AM - 11:00AM EDT
Room: AP2/1022 Matterhorn Conference Room (Building 2)
- How we define Rapid Personalization
- Leveraging Sitecore on Microsoft Azure for rapid set-up and scalability
- Personalization planning workshop
- Personalization in action