Our Services // Usability Testing

It happens all the time -you launch a new web site or release a new software application only to find that end-users are not quick to adopt it.  Knowing why can save your investment, but knowing first can save your usability before it goes wrong.

Approach

Our professional information architecture and usability solutions fuse the art of visual design and language with the science of psychology and data structures. By creating intuitive, seamless user interfaces, we bring an external, independent, user-centric approach to your web or application projects.  We'll work with you on

• Audience Identities & Segmentation: Identifying different types of users and their goals, and ensuring your product is designed to help all users get what they need
• Usability Best Practices: Proven techniques, guidelines and standards for making your product easy to use
• Active Navigation: A navigation structure that actively guides end-users to the information they are looking for

Benefits

• Increase user engagement and loyalty
• Active navigation that guides users to the information they need
• Design that address the goals and needs of all users
• Create useful and usable applications and websites
• Quickly identify current and potential usability issues

Experience

Our information architects and usability experts are skilled creators of user-centric experiences on websites, intranets and software applications.