Our Services // Information Architecture/Taxonomy

The number one problem with most web sites, portals and software applications is poor "findability."  With end-users being nearly twice as likely to browse as to use keyword search, having a superior information architecture and taxonomy is critical for users to find information on your site.

Approach

Web users represent multiple audiences, each of which perceives their content in a different way. Our proven approach helps organizations structure their website or portal so that end-users can easily find information. We focus on the following:

• Vision: Begin with the business strategy and vision of your portal or web site
• Facilitation: Aligning to the stakeholder perspective
• Audit: Learn your site content
• Ground-Up: Understand your end users, their motivations, their goals
• Design: Plan your information architecture (sitemap, navigation, etc.)

Benefits

• Help users find the information they are looking for
• Reduce cost and complexity by eliminating content redundancy
• Reduce end-user learning curve

Experience

Our information architects help you define how your site content should be labeled, organized, navigated and searched.  We organize functionality and content into intuitive and easily adopted flows and structures.