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FOR IMMEDIATE RELEASE

Rightpoint Leverages Microsoft Windows Azure Platform to Create Highly Scalable Web-Based Communications Solution

Firm Establishes Position at the Forefront of Web Development in the Cloud Environment

AT Chicago, IL ON Monday May 17, 2010

Rightpoint, a leading management and technology consulting firm, announced today that it has completed the design and implementation of a communications solution using the Microsoft Windows Azure™ platform. Operating under Microsoft's Cloud Services platform, Rightpoint created an application that allows its business to consumer client to deliver a unique, hosted service in an efficient and highly scalable Azure environment.

"Our client desired high-level functionality and end-user experience for their unique web-based business," said Steve Rousopoulos, of Rightpoint. "We chose to host the application on the Azure platform based on its ability to dynamically scale up or scale down resources, while also allowing the company to minimize infrastructure costs and reduce ongoing maintenance."

With the ability to manage in the Cloud, Rightpoint was able to create an easy-to-manage solution with additional layers of abstraction for managing the web and database servers. The Rightpoint solution provides the flexibility that its client needs to respond quickly to customer needs. In addition, the Azure-based application offers flexibility for future growth.

For more information, please contact Rightpoint at (312) 920-8383 / media@rightpoint.com.

About Rightpoint

Rightpoint creates world class digital solutions that drive profitable growth and sustainable competitive advantage. Driven by the firm’s passion for pragmatic thinking, Rightpoint’s business philosophy is to rethink the "typical" consulting model, combining attributes of management consulting, IT consulting, and creative agency services to help clients drive business results by solving strategic problems. Rightpoint’s pervasive “intrapreneurial” spirit, which ensures that clients "get it right" the first time, is the foundation by which Rightpoint has built a strong, national reputation for excellence.

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