Today, Rightpoint announced it is entering a partnership with LexisNexis to offer its CRM solution, InterAction, to professional service firms as part of Rightpoint's Business Solutions consulting service.

LexisNexis InterAction is a flexible and unique CRM solution designed specifically for professional services firms. InterAction enables organizations to create the relationship intelligence they need to increase revenue, cross-sell existing clients and increase brand loyalty.

"Through this new partnership we can help our professional service clients meet the most complex sales and customer relationship management challenges with an integrated solution that drives increased sales performance and enhances customer relationship," said Ross S. Freedman, principal, Rightpoint.

When combined with an effective and efficient CRM strategy, InterAction will allow Rightpoint to offer an innovative CRM solution that can help clients:

• Harness the power of their organization's network (i.e. who knows whom) to win deals faster.
• Empower professionals by leveraging relationships to increase business development effectiveness.
• Achieve more accurate sales forecasting and reporting.
• Strengthen long-term customer relationships.

"Between our two organizations, we can offer companies the CRM strategies and technology necessary to provide a powerful competitive edge." said Sean O'Shea, Vice President of Sales, LexisNexis.

For more information, please contact Rightpoint at (312) 920-8383 / media@rightpoint.com.

About Rightpoint

Rightpoint creates world class digital solutions that drive profitable growth and sustainable competitive advantage. Driven by the firm’s passion for pragmatic thinking, Rightpoint’s business philosophy is to rethink the "typical" consulting model, combining attributes of management consulting, IT consulting, and creative agency services to help clients drive business results by solving strategic problems. Rightpoint’s pervasive “intrapreneurial” spirit, which ensures that clients "get it right" the first time, is the foundation by which Rightpoint has built a strong, national reputation for excellence.

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