As a Digital Strategy Specialist at Rightpoint, Matt evangelizes the ideology of Action-Oriented Websites. In other words, preachifying the benefits of digital properties (Internet, intranet, mobile, kiosk, etc.) which go beyond pretty pictures and static content, to become digital sales funnels, increasing visitor participation and driving conversion rates.
Drawing from 15 years of experience on the bleeding edge of digital strategy, Matt advises Rightpoint’s clients on multi-channel digital marketing and website monetization solutions, user experience design, internet business systems, and social media management. Advocating for the adoption of rapidly changing communication standards, and the liberal capitalization of intellectual property, Matt has significant experience facilitating the development of revenue-generating solutions for clients in the media, entertainment, communications, retail, consumer goods, and manufacturing markets.