If visitors aren't influenced by an organization's website, they can easily seek out the competition.

Rightpoint understands that websites are no longer just a place to go to find information. They are an extension of the identity, brand, and values established by an organization.

Today's most successful web solutions create a unique online experience for an organization's customers by combining the best in brand and visual design along with information architecture and usability principles.

The Right Approach

At Rightpoint we help our clients design and implement web sites that put the user at the center of the experience. It is imperative that a site's design, navigation, and language align with the needs, behaviors, and values of its audience.

We approach web design with our methodology which combines principles and techniques from the arts of design and language with the sciences of psychology and data structures. This comprehensive approach allows Rightpoint to develop a unique and innovative site with design and functionality meant to influence every user's interaction.

• Strategic Planning: Our team of consultants aid project sponsors in establishing budget, defining strategic requirements, managing risk, prioritizing content and functionality, and developing a long-term plan for the organizations web presence.
• Identity Translation: We do not believe design can take place in a black box. By understanding your organization's values, goals, and culture we use our expertise in design and language to translate your identity onto the web.
• Audience Profiling: What demographics, culture, and behaviors exist with your sites audience? Is there more than one audience that you are targeting? Knowing all aspects of your sites audience is critical to how its colors, photographs, language, and style are designed. We help our clients understand the behaviors and values of a site's audience and how they need to interact with their customers through their website.
• Integrated Development: At Rightpoint we believe in a strategic and integrated development effort among our clients, designers, information architects, usability engineers and web developers. We integrate our team with yours from the very beginning and work with you throughout the effort.
• Web Standards: We require our developers to be experts in today's web standards to ensure we deliver a product that operates across multiple browsers, is easily supported, and adaptable for future requirements.

The Right Experience

The Rightpoint team brings more than 15 years of usability and user-centered information architecture experience to our Web development projects. Our consultants and designers are trained in Web site heuristics and best practices, with experience helping clients create deceivingly simple user interfaces, which also involve large amounts of information.

The Right Results

Rightpoint has helped clients:

• Create user centered designs based upon the latest standards and best practices.
• Design active navigation that guides users to the information that is most appropriate for them.
• Address the goals and needs of all end-users
• Create useful and usable website applications