Transactions are lower than planned, training costs are over budget, and support calls are creating an overhead nightmare. What happened?

Information architecture, usability, and user-centric design are often the culprit. The end-user is often forgotten when designing and implementing a new application or web site. It is very common for project members to become so focused on the task at hand that the requirements of the application or website's end-users are simply overlooked.

Rightpoint delivers professional, high-quality information architecture and usability solutions that fuse the art of design and language with the science of psychology and data structures. We help our clients bring an external, independent, user-centric approach to their web or application projects.

The Right Approach

Our experienced team helps our clients lay the foundation for products with intuitive, seamless user interfaces, combined with creative and engaging language and visual styles.

Rightpoint's information architects and usability experts deliver:

• Audience Identities and Segmentation: Different end-users will enter your solution with different goals in mind, being able to meet the goals of these different audiences easily and effectively is a challenge that, if met, will drive the success of your product. Our usability experts and information architects view your solution from each of the end-user personas and scenarios to determine whether the usability solutions actually meet your end-users' needs.



• Usability Best Practices: We continuously investigate advances in information architecture and usability, we know simple techniques that you can adopt to aid the user experience and can create guidelines and standards for your solution.



• Active Navigation: Our information architects can create a navigation structure that actively guides end-users to the information they are looking for. Our architects use techniques such as active voice, information organization, and multiple points of entry to make the user an active participant in your solution. The goal of active navigation is to never have a user ask themselves "Where am I? How do I get there? What am I doing?"

The Right Experience

Rightpoint's team brings more than 15 years of usability and information architecture experience to help our clients create user-centric interfaces on their websites, Intranets, and software applications.

The Right Results

With our approach and our extensive experience, we are able to:

• Quickly identify current and potential website and application usability issues



• Create a powerful user interface based on the latest standards and best practices



• Design active navigation which guides users to the information they seek



• Address the goals and needs of all end-users



• Create useful and usable applications and Web sites