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Rightpoint builds innovative website for @properties

CHICAGO, IL - February 18, 2008 - Rightpoint announced today that it has launched a new, innovative website on behalf of its client @properties, Chicago’s fastest growing real estate brokerage firm. With significant technology enhancements including easy and efficient neighborhood searching and personalized pages to store saved favorite properties and searches, the new website is set to raise the bar within the real estate brokerage industry.

"Providing a website with a one-dimensional search engine is no longer enough for savvy real estate customers,” said Tamia Scott, Director of Marketing for @properties. “Rightpoint’s team had the right interactive marketing skills and technology skills to meet our needs as well as relevant real estate industry experience. That combination resulted in a website that provides a truly interactive and customized experience for every category of our website visitors – buyers, sellers, investors and developers."

As part of its Internet marketing strategy, the newly enhanced website (http://www.atproperties.com) enables @properties to gain a significant advantage in an increasingly competitive real estate market. In addition to its high-end visual photography and compelling copy, the site includes additional new features, all aimed at improving the overall online user experience:

• Quick Search gives customers the flexibility to search the entire MLSNI database by an MLS ID, street address, or zip code.
• Multi-select Neighborhood Search allows customers to search multiple neighborhoods at once in a single unified search interface.
• @home Agent is a personalized area of the website that allows customers to save previous searches, save their favorite properties, and receive emails on properties that match their search criteria or reflect recent changes to their favorites.
• The Open House Navigator integrates with Google Maps technology and combines property search results with information on open houses helping customers plot the most efficient routes for visiting their potential homes.
• An Agent Connection is quickly made when a customer decides at any time to speak with an @properties agent. The system knows which agents are in the office at all times and routes the customer’s information to the next available agent.

"Throughout the website development process, Rightpoint worked as a seamless extension of our own IT team,” said Michael Anthony, IT Director at @properties. “This collaborative relationship between @properties and Rightpoint was the fundamental driver in our ability to not only create an outstanding website, but to do so effectively and efficiently."

"With so many talented brokerage firms and agents in Chicago, we knew from the onset that the @properties website would need to go beyond the average real estate website in terms of its form and function,” said Ross Freedman, Managing Director at Rightpoint. “With the new interactive website up and running coupled with their other offline marketing and public relations programs, we hope @properties will continue to stay far ahead of the curve."

About Rightpoint

Rightpoint is a management and technology consulting firm specializing in helping companies maximize their profitability by improving the delivery of products or services and enhancing their customer's overall experience.

About @properties

Chicago’s fastest-growing real estate brokerage firm, @properties is the leading company for new-construction sales and the number one, independently-owned brokerage firm in the city. @properties has invested millions of dollars in industry-leading technology, established high-visibility office locations, and created leading edge marketing and customer-relations programs.

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