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Rightpoint Builds Innovative Web site to Help Renters Choose the Perfect Home in Atlantic Station

CHICAGO, IL - September 8, 2007 - Rightpoint has launched www.AtlanticStationApartments.com, a unique Web solution to help people search, compare, and find apartment homes in Atlantic Station - the exciting live/work/play community in Midtown Atlanta.

Lane Company, which developed all the apartments in the new community, hired Rightpoint to design and build an innovative Web site that gives online visitors a single online entry point to Atlantic Station and helps them choose the community and home with the amenities and personality that meets their wants and needs.

"www.AtlanticStationApartments.com provided Rightpoint with a very unique and interesting challenge," said Ross S. Freedman, principal, Rightpoint. "Lane Company asked for a Web solution that combined the best in brand and visual design, as well as deep technology and usability to create a unique and optimal online experience for its customers."

The new site features:

• Interactive profiles on the award-winning communities, including ICON City Apartment Homes, 17 St. Lofts, Metro, Park District Apartments and The Flats Collegiate Housing
• A side-by-side comparison of all five communities and their luxury features
• 360-degree virtual tours, photography and floor plans
• Costs and availability

"We wanted a Web site that showed what a great place Atlantic Station is to live and give visitors all the information they need to make the decision to rent there," said Bob Keator, vice-president of Marketing for Lane Company. "Rightpoint provided us with a Web site beyond our expectations."

Atlantic Station is the national model for smart growth and sustainable development. Picture a community with unsurpassed architectural quality, a fusion of functionality and finesse that combines an attractive mix of affordable, middle-income, and up-scale housing with world-class restaurants, theaters, and retailers.

About Rightpoint

Rightpoint is a management and technology consulting firm specializing in helping companies maximize their profitability by improving the delivery of products or services and enhancing their customer's overall experience.

About Lane Company

Lane Company (www.lanecompany.com) is an award winning, vertically integrated, full-service multifamily real estate company. Lane's expertise extends to all areas of real estate including property management, asset management, development and construction. With over 30 years experience, Lane Company is recognized as one of the most innovative, efficient and technologically-advanced firms in the multifamily industry. Its goal is to make big things happen by connecting people and communities one home at a time.

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