Ian Miller is a Director at Rightpoint and is responsible for the firm’s Digital Marketing Practice. Ian is an expert brand strategist with 30 years experience working with over 100 leading brands across all continents and most categories. His work has been credited for creating $4 billion in added brand revenues. He has launched or managed a brand in every major country including India, China, Eastern Europe and Africa and was the architect of the branded ingredient strategy that established the NutraSweet brand mark worldwide. His real world experience and rare combination of brand discipline and creativity have made him a popular college lecturer, speaker, author and subject matter expert participating in ‘think tanks’ and advisory boards for companies including Coca Cola , Miller Brewing and HP. He is the ex-President of the Chicago Ad Federation and has served as a thought leader for several industry associations including the 4A’s and the AMA, participates on company and charity boards and has been special advisor to the French American and Australian American Chambers of Commerce.

Prior to joining Rightpoint, Ian was the President, Consumer Food Worldwide for Monsanto responsible for 15 consumer brands around the world including nutritionals and sweetener brands, Equal and Canderal. While there he also helped lead the repositioning of the worldwide Monsanto brand, guided the development of the global consumer strategy for their blockbuster arthritis drug, Celebrex, and established a worldwide brand marketing process and agency alignment that was adopted company wide.

Ian first acquired his love for global brands in 22 years of agency work which began at Needham (DDB) with global assignments for Xerox, Qantas and McDonalds and postings in Sydney, London and Hong Kong offices. From there he became SVP JWT on global teams for Kraft and Quaker. In 1983 he joined O&M and under the supervision of David Ogilvy became their first SVP Worldwide Management Supervisor responsible for global integration of work for the launch of NutraSweet and the long list of host brands including Diet Coke, Diet Pepsi, GF’s Crystal Light etc. This gave him great insights into not only integration but the unique manner in which each major food or beverage company in the world approaches brand strategy both domestically and globally. These experiences served him well as he in 1990 became a principal and President of Tatham and assumed leadership for all global clients chiefly P&G and their core brands Head & Shoulders, Old Spice, Vidal Sassoon and Metamucil. The Internet then arrived and to make sure he understood the wealth of marketing and branding applications he assumed leadership of the branding division for MarchFirst a global digital and interactive company. While there he helped develop new e-commerce and CRM strategies for P&G, American Airlines, Best Buy and Harley Davidson Worldwide. At Rightpoint, Ian leads the Digital Marketing team to help clients maximize their digital marketing assets